CinemaCon yields more growth for Volfoni’s passive 3D system

default newsFriday, April 19th, 2013, Las Vegas, NV–Volfoni’s passive 3D theatre system, SmartCrystal™ Cinema, is fast becoming a favorite in the West. After recent deals made with theater chains like Regency Theatres and ShowBiz Cinemas, it’s safe to say that U.S. sales of the Volfoni system are on the rise, with no signs of stopping.

Volfoni is pleased to announce another deal this week during CinemaCon 2013. This new partnership is with long-time California theatre owner, John Roush. As owner of several upscale theatres in locales such as Paso Robles and Lemoore, Roush wanted to make sure his demanding clientele got the latest in digital passive 3D theatre technology. And Volfoni’s passive 3D system fit the bill.

“John Roush is a class act, and has witnessed many technology upgrades over the years. We are pleased at how impressed he is with our system’s light efficiency, especially after comparing us to other providers,” says Matt Garelik, VP Business Development at Volfoni.

The Volfoni SmartCrystal™ Cinema is a high-end passive 3D theatre solution made in Europe. Approved by the major Hollywood studios, the system features incredible light efficiency thanks to Volfoni’s innovative “Surface-Switching” liquid crystal technology. The unit is easy to install, and comes with an extendable warranty. No contracts or licenses required.

Having owned and operated theatres in California for over 30 years, Roush knows a thing or two about the demands of upscale audiences. “My customers will only continue to attend an enhanced 3D experience if they trust I will deliver the best 3D experience possible. Volfoni easily beat our previous provider, on both presentation and price,” says Roush.

About Volfoni

Founded in 2007, Paris-based Volfoni is a renowned 3D technology provider in Europe. Volfoni maintains control over its entire manufacturing chain, from R&D to mass production, and has offices in France, the US, Germany, Spain, Asia, India, and the UK. The company is proud to count a team of world-class scientists (including three who have PhDs in liquid crystal technology), as well as engineers, technicians and designers. Volfoni is one of the few companies in the world offering a wide variety of 3D technologies with the utmost attention to quality. Volfoni products are appreciated by the most demanding users because they answer, in a creative way, the constantly changing demands of the 3D industry.


Contact: Jessica Ward,

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